_TREND
ANALYSIS
In a highly competitive commercial environment, time-to-market and
cost pressure has increased dramatically in recent years. Another
trend has been an ever shorter product-life cycle.
To save costs and increase choice, many manufacturers now outsource
production to Asia.
This
requires that careful research, planning and product specification
needs to be done well in advance. Studio McKimm has researched,
for many years, how fashion and lifestyle trends have a knock-on
effect in the evolution of new product concepts and styles. Our
location in Milan has always played an important role in tapping
these trends at an early stage. With rapid, low cost producton,
digital technology and the internet, competition is intense in an
incresingly crowded market place. Getting the relevant market and
user information in time is more essential than ever. It requires
an experienced team approach to collect and synthesise the information
correctly.
Our
user and technology trend forcasting has proved to be an accurate
and valuable client service.
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