_TREND ANALYSIS

In a highly competitive commercial environment, time-to-market and cost pressure has increased dramatically in recent years. Another trend has been an ever shorter product-life cycle.
To save costs and increase choice, many manufacturers now outsource production to Asia.

This requires that careful research, planning and product specification needs to be done well in advance. Studio McKimm has researched, for many years, how fashion and lifestyle trends have a knock-on effect in the evolution of new product concepts and styles. Our location in Milan has always played an important role in tapping these trends at an early stage. With rapid, low cost producton, digital technology and the internet, competition is intense in an incresingly crowded market place. Getting the relevant market and user information in time is more essential than ever. It requires an experienced team approach to collect and synthesise the information correctly.

Our user and technology trend forcasting has proved to be an accurate and valuable client service.
   
 
 
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