Candy packaging Dietor / Cloetta group _ Italy

Dietor  is a well known Italian manufacturer of artificial sweeteners.

At the time of the project there was a perception of the brand & it’s then packing  as being a bit cheap and a chemical substitute for real sugar.
The client  wanted to increase the value perception of the Sweetener product and make easy use a feature as well as introducing a  “high value” attractive dispenser design.
One which would be  “Gender Neutral” and fit well in a woman’s handbag or a mans pocket.

POP Monamour / Ferrero group _ Italy